Adventureland Changes Hands After Almost 50 Years

One of the leading amusement park operators in the United States, Palace Entertainment is taking over Adventurland in Altoona, Iowa. Adventureland, which has been a family-run business since opening its doors in 1974, is one of the Midwest’s best-known family fun and entertainment theme parks and has become a regional magnet for tourism and fun for all ages.

According to the press release:

“We are excited about adding Adventureland into our portfolio,” said John Reilly, Chief Operating Officer of Palace Entertainment. “We specialize in parks and venues that create experiences to be enjoyed over a lifetime, from childhood to young adulthood to parenting and grandparenting. We are investing in Adventureland to expand its current lineup to include eight new family rides in 2022, plus two all-new attractions for the 2023 season.”

 

 

The company also announced that beginning next year, Adventureland Platinum Season Passholders will be able to visit all Palace Entertainment sister parks free of charge, including Noah’s Ark Waterpark, another iconic Midwest destination in the Wisconsin Dells, and Kennywood, the legendary amusement park near Pittsburgh, Pa. Similarly, Platinum Passholders at other Palace owned and operated parks will also be able to visit Adventureland next summer as one of the many Platinum Pass perks.

If you're a Wisconsin Dells lover, like myself, the option to get into Noah's Ark for free might be a great reason to look into the "Platinum Season Pass" at Adventureland.  Not to mention the additional rides and new 2023 attractions.  We'll keep you posted on any news regarding the new Adventurland!